Our Story

Our Story
A New Chapter at 45
I’m Lily, the founder and designer of Purmoon. Based in Shenzhen, China, I spent 20 years in international trade, primarily in consumer electronics.
In 2023, after the pandemic reshaped global business, I decided to begin a new chapter—one closer to what I had always loved: fashion, styling, and jewelry.
The journey was not instant. We explored gold-plated brass and stainless steel, learning what looked beautiful, what wore well, and what was still missing.
Personally, I often struggled to find jewelry between two extremes. Diamond and platinum jewelry could cost thousands of dollars and feel too precious for carefree daily wear, while many fast-fashion pieces did not offer the lasting quality or refined look I wanted at this stage of my life.
I wanted something polished but not loud, beautifully made but still approachable—jewelry I could wear to work, dinner, or an ordinary day without hesitation.
In March 2025, I discovered moissanite.
Its remarkable brilliance first caught my eye, but its everyday possibilities made me stay. Moissanite offered the sparkle I loved without the same financial pressure as traditional diamond jewelry.
We chose genuine S925 sterling silver as the foundation for our designs. It offers the beauty and polish of a precious metal at a more approachable price than platinum, making it a thoughtful choice for jewelry designed to be enjoyed every day.
Since discovering moissanite, Purmoon has grown from an idea into a complete design and production process in less than two years.
Every Purmoon piece begins with our own sketch. We carefully select and source the moissanite and S925 silver, develop samples, refine the proportions and comfort, and produce each design in small batches. Our pieces are hand-set, assembled, polished, and individually inspected with skilled craftspeople before they reach you.
I also personally host regular TikTok LIVE sessions to show our jewelry in real light, share what I have learned about moissanite and S925 silver, answer questions, and help women find pieces that truly suit them.
You are always welcome to join us—even if you are simply exploring, learning, or looking for a little everyday beauty.
Purmoon is for working women, confident women, and anyone who wants clean, dainty jewelry that feels polished rather than loud.
Designed in Shenzhen. Handcrafted in small batches. Made for everyday confidence.